|
|
Our Service
Periodical Watchguard monitors the marketplace for client titles, assuring them that the sales of their titles do meet with
publisher's established standards. When investigations prove otherwise, PW works with client members to determine what action
needs to be taken.
Periodical Watchguard is dedicated to being responsive to client's needs by measuring the commonality across brands and to
evaluate the impact of the fraudulent offers in the marketplace. PW works with its clients to maintain compliance with Magazine
Publishers Association and Direct Marketing Association guidelines.
Additionally, Periodical Watchguard offers a consumer education component, that will help consumers learn to recognize the
difference in a 'valid offer' and one that might be fraudulent.
Types of Scams
Identifying Fraudulent Offers:
Periodical Watchguard has identified several current 'scams' that are prevalent in the marketplace. These include, but are
not limited to:
- Online offers that misrepresent the publication to the consumer
- Offers of prices well below the established published price point
- Offers that include covers and content not approved by the publisher
- Direct mail campaigns that have the 'look and feel' of an offer coming from the publisher
- Direct mail campaigns that have the appearance of an invoice or bill
- Online auction offers
|
